5 Reasons Video Marketing is Essential to Your Business

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Videography is one of the most influential driving forces in today’s marketing arena. Whether you’re a budding startup or an established business, to remain competitive in today’s competitive marketplace, it’s essential you develop a marketing strategy that includes video.

According to Wyzowl statistics, 63% of companies have started using video content marketing. Out of those, 82% of businesses reported that video marketing is a key part of their strategy. Additionally, 83% of the companies who participated in the survey believe video marketing is a sound investment with a great ROI.

What is Video Marketing?

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In the simplest of forms, video marketing integrates videos into your marketing campaigns to promote your company, product or service. Once created, a marketing video can be uploaded to various video sharing websites (i.e. YouTube, Vimeo, Wistia, etc.), social media, and more.

YouTube is the second largest search engine on the web, the potential to spread the word about your business, products, and services through video is unprecedented. If your company hasn’t started developing video marketing strategies it’s not too late.

How Will Your Company Benefit from Video Marketing?

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You’ve heard that video marketing is powerful. But exactly how powerful is video marketing?

  •   Internet video will account for 80% of all global consumer traffic by 2020
  •   55% of people watch videos online globally every day
  •   YouTube reports mobile video traffic rises 100% globally each year
  •   92% of mobile video consumers share videos with others
  •   Including a video on your landing page can increase conversion rates by 80%
  •   Companies who use video marketing experience 41% more web traffic compared to sites without videos
  •   Adding a video to an email generates a 200-300% increase in click-through rates
  •   An impressive 80% of users remember a video ad they viewed in the previous 30 days

Increase Customer Engagement

video marketing to increase customer engagement

If you have been searching for a way to increase engagement, visual content is the key. As consumers, we enjoy watching videos. Videos are convenient, easy to watch, and fun. With smartphones and tablets, your customers can watch videos regardless of where they are.

Video content is especially powerful when you create videos that can be shared on social media. With one video you have the potential to exponentially expand the reach of your brand. Social media video content generates 1200% more shares than text and images combined. Facebook alone generates 8 billion video views per day.

Add Personality to Your Brand

video marketing for business branding

If a picture is worth a thousand words, even the shortest video can speak volumes about your brand. Videos are ideal for company branding and have shown to increases brand awareness by upwards of 52%. Adding video to your marketing campaign allows your company to gain trust and make an emotional connection with our audience through just a single video.

A video lets your company make the exact first impression you want to make. Depending on the tone you want to set, your video can be fun and silly, or serious and somber. The possibilities are unlimited.

Showcase Your Products

video marketing for business products

Why show off your products or services in a simple image when you add depth to your customer experience with a video? A useful tool that lets your customers interact with your product, a video lets your customers see how to use your product or service in seemingly real time.

Showcasing your product through video will provide your customer so much more information about the way it looks. A video captures the subtle details of your product in a way that a flat image simply cannot. You can also create an emotional connection by showing how the product or service might make them feel.

Raise Website Retention Rates

video marketing to raise website retention rates

Videos on retail sites hold visitors’ attention an average of 2 minutes longer than if their visitor was simply reading their content. So, when you showcase your content via video, you’re bound to get more of your message across.

In fact, 65% of viewers watch more than ¾ of a video. A video is one of the first things your website visitor will see, which draws their attention to your product and keeps them on your site longer.

Increase Sales and Boost Revenues

video marketing to increase sales and boost revenues

It all comes down to the numbers. Videos can generate serious revenue. They convert more customers and higher conversions equate to more profits. Recent research shows that 71% of marketers say video conversion rates outperform their other marketing content.

Additionally, adding video to your marketing campaign can also lead directly to sales. Studies show that 85% of users who watched an explainer-video about a product subsequently bought it.

KB4 East Marketing Videos

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Regardless of the size of your company, most businesses don’t have the equipment or team necessary to make a high-quality marketing video. That’s where we can help!

The experts at KB4 East are here to assist you. We are a full digital media and communications company, and we would that love to enhance your company’s marketing strategies. Contact a member of our team to learn more.


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