Video is the most powerful form of advertising, simply because it transmits a message to the broad audience in an interactive mix of sound, image and motion.
There’s no other type of marketing with such a big impact on content consumers as video, and that comes exactly from the complete capture of your senses, the moment when you become the main character of an advertisement or just an accomplice of a fantastically designed script. All this in the era of technology being at such level of development to give you unprecedented opportunities to make one video visible to the target group of end-users.
Progress over the last couple of years…
Therefore, it’s no surprise that the video marketing industry expanded so much in recent years and evolved to make almost every request for advertising recorded on a videotape.
Unlike other communication modes, video strongly influences audiences, potential customers, business partners, and employees. With today’s ability to display video messages on the web, interactive CDs and DVDs, it’s time to make the power of video presentation work for you.
Skillfully developed advertising material may greatly enhance the corporate image. It allows you to present your product in the target environment. You can use it as a video training for new staff, as a video company presentation or as a video representing your product or service to the broadest audience on TV.
The availability of video content certainly has no equal because some internet channels have literally become real giants of video marketing by popularizing the approach of ability to be a participant from your armchair, feel the smell and taste of what is on the screen, give you more details about the product you need, etc.
In the world of video, marketing’s reached a high level of development and because of the fact that it’s sometimes impossible to physically arrange a presentation, especially if we’re talking about very distant locations; that it’s extremely difficult to view things in one dimension only; and, above all, that it’s an overall and comprehensive approach to the one we address – the one who needs to receive our message.
Recent research suggests that purchasing decisions are mostly made right after watching some video material; that, for example, presentations of tourist destinations without a video are considered unattractive; that top brands are expected to be the best production; and that commercials are almost equally watched as the broadcast itself.
Video is a perfect bridge between attention and the message we should receive and act upon. Famous video magnates worldwide claim that every dollar invested in an advertisement is returned three times so video marketing is nowadays all around you.
Advertising doesn’t end the moment we’ve bought our favorite product but remains hidden in the whistle of the song in the video background, or even up to the moment you become aware that you’re eagerly waiting for the continuation of the commercial.
Marketing’s an inexhaustible topic, and it’s up to you to evaluate whether a video clip is your way to success – the one that needs to be effective, ready-to-use, tailor-made, and reflect your state, thoughts, and behavior. Your vision must come to light!